Ben McCallum's Blog

Dissecting ASP.NET MVC3, CSS3, HTML5, jQuery and a whole lot of other things ending with numbers…

Archive for the tag “youtube”

Enterprise 2.0 in action

After my last post I have decided to take another angle at businesses using enterprise 2.0. In this post I’m going to discuss only one company who has used enterprise 2.0 in their business internally. Why only one? Because there’s a lot to talk about and you don’ t want to be reading this all day.

A company I found that has dived head first into adopting enterprise 2.0 is that of Accenture, a global consulting firm, (Buckler, 2007). The CTO of Accenture, Donald Rippert, sees the future of technology in the enterprise merging with technology in the realm of web 2.0. In 2007, Accenture went live with “a new global employee network that looks much like Facebook,” (Buckler, 2007). After discovering how easy it was to find content on Youtube, no matter how novice or unheard of the content creator, Rippert wondered why finding information on their corporate database and archives was next to impossible. The key to solving the mystery lay in the way social media and web 2.0 applications use and promote tagging of content. So in a similar manner that delicious enables tagging, the idea of users adding value and assisting searches via tags was conceived.

After introducing the online global network within Accenture, the company then introduced several other web 2.0 tools that they transformed/reinvented into their own enterprise 2.0 tools. These include a wiki called Accenturepedia and a video-based knowledge sharing system called AccentureTube (borrowing its name from web 2.0 site YouTube). Accenturepedia runs much like any other wikis allowing employees access to centralised data to which they can contribute themselves. AccentureTube acts as one large internal video database which users can upload work-related content, tag it and share amongst colleagues. The idea was to keep the system familiar (by borrowing ideas from YouTube), to enhance and promote its use, (Neal, 2008).

In terms of the Wikinomics business models (Peering, Being Open, Sharing and Acting Globally), Accenture has been able to achieve all of these goals internally. The company was already global so by offering the enterprise 2.0 tools without pressure they fostered and promoted global interactions amongst their employees. This in turn lead to peering, in that the different facets of the company could collaborate, find each other and communicate ideas easily. Although I have not discussed how Accenture reaches out to its community, they are miles ahead in terms of sharing their innovations, reasearch and experiences across a broad range of fields including their adoption of enterprise 2.0 via their website. They are actively being open and sharing their information to the wider community via blogs, podcasts and downloadable documents.

Accenture’s enterprise 2.0 ventures can also be compared to the SLATES paradigm as proposed by Andrew McAfee. Firstly, searching was made easier by the ability for employees to tag media with keywords. Secondly, linking was acceleratd by giving the masses the ability to edit wikis, tag media and so forth hence creating a dense link structure in their intranet. Thirdly, employees were given the ability to author. They can edit, create and contribute to the Accenturepedia wikis. This also steams from the inherent nature of web 2.0 being about collaboration, the network effect and users adding value (some patterns identified by Tim O’Reilly as being at the heart of web 2.0). Tagging was delivered by Accenture as discussed earlier to categorise and give relevance to content so that user could find and gain information more quickly. Extensions come of course with tagging, the AccentureTube if similar to YouTube, would use tags to offer relevant and similar types of video content to the user in a side pane, extending extra content to them. Signalling would be intergrated into their enterprise 2.0 tools to enable users to quickly view what has changed and what content has been added. This could come in the form of RSS feeds or email updates to changes in a wiki they are monitoring.

Finally, how does Accenture’s E2.0 infrastucture address Dion Hinchcliffe’s extension to the SLATES paradigm? Hinchcliffe sights social, emergent, freeform and network-oriented elements as an important part of enterprise 2.0. In my opinion the Accenture infrastucture covers the social, emergent and freeform nature of E2.0 and its fully web-based nature allows information to be addressable and reusable.

For anyone interested, I’ve found a video interview with the director of Fast Innovation and director of innovation, technology and learning at Accenture that might be of interest here. In particular, she briefly mentions how she tried to convince management to get an “avatar”.

Thank you for reading my post. I’ll keep up updated if I find any more interesting news articles on Accenture.

References
Accenture. (2009). Accenture GLobal Research and Insights. Retrieved, August 19, 2009, from, https://www.accenture.com/Global/Research_and_Insights/default.htm
Buckler, G. (2007). Accenture CTO gets his Web 2.0 on. Retrieved, August 19, 2009, from, http://www.itbusiness.ca/it/client/en/home/News.asp?id=43006
Dawsom, R. (2009). Implementing Enterprise 2.0 – Sample Chapter. Retrieved, August 19, 2009, from, http://implementingenterprise2.com/IE2_Sample_Chapter_2.pdf
Koser, M. (2009). Accenture gets into Intranet 2.0. Retrieved, August 19, 2009, from,  http://www.frogpond.de/index.php/archive/accenture-gets-into-intranet-20/
Neal, D. (2008). Innovation comes as a standard. Retrieved, August 19, from, http://www.computing.co.uk/itweek/analysis/2215255/innovation-comes-standard
Ross, J. (2009). FASTforward’09 Interview: Kirsti Kierulf, Director, The Fast Innovation Center and Director, Innovation, Technology, and Learning, Accenture. Retrieved August 19, 2009, from, http://www.fastforwardblog.com/2009/02/10/fastforward09-interview-kirsti-kierulf-director-the-fast-innovation-center-and-director-innovation-technology-and-learning-accenture/

Increase your productivity with web 2.0

The rise of web 2.0 is perhaps more famous for its social media sites such as Facebook and MySpace, but underneath the hype of social media websites there are a myriad of tools made simply to make our lives easier. This blog post is designed to give you guys some links to great web 2.0 tools to increase your productivity in everyday life.

Collaboration is at the very heart of web 2.0 and as such these tools can bring a new meaning to sharing and collaboration. Almost every tool in this blog post gives users the ability to share their findings with the world. The network effect is a term used to describe the added value a user gives to an application. The greater the number of users of an application the greater value that application will have for its users.

Tools for the workplace or study environment

  • Take Google Docs for instance. Signing up allows you to create and share online documents and invite people to view or edit them AT THE SAME TIME as you are. Check out the video here.
  • Need to create a mind map for an upcoming project? Why not do it online at Thinkature.com. This site makes mind mapping easy, and editable. Plus you can share it with co-workers to work on collaboratively.
  • Many people find it hard to update and manage their personal and work calendars. Get rid of the old paperback calendar and upgrade to Google Calendar. This tool allows you to manage your calendar online from any computer or internet-capable mobile device so you can take it wherever you go. It also allows you share your schedule with family or co-workers. And if you really don’t have time to check the calendar, why not let it remind you via an email or sms reminder?
  • Need a job? Or looking to increase your network to increase job opportunities? Why not check out LinkedIn.com, the tool that lets you link with networks of people and collaborate on business ideas or share your expertise.

Tools for more personal use

  • Bookmarking used to be a personal, home computer sort of thing. But with sites like delicious, you can take your bookmarks with you anywhere. Furthermore, delicious organises and allows you to share these bookmarks with the world so everyone can have the best links to the best information.
  • YouTube.com is an extremely popular website for viewing videos. Anything you’ ever need is one there, and if its not, upload a video yourself. YouTube is also a hugely popular advertising tool for viral ads, company ads or personal advertising.
  • Amazon.com lets you find books for personal or study use in their huge range of products. Its your one-stop-shop for books, DVDs and CDs.
  • Flickr.com – Upload your pictures for friends and the world to view. Customise the  privacy settings and invite friends to view your pictures all for free.

I hope you have found many of these links useful for increasing your productivity in the workplace or at home.

Post Navigation

Follow

Get every new post delivered to your Inbox.