Social Networking on Company Intranets
People have been quick to jump on the social networking bandwagon for their personal lives but there are several issues that are born when trying to translate the idea of social networking to the enterprise. Jakob Nielsen and his colleagues have conducted an in depth study into some of these issues and written a brief summary of his findings here.
The full 168 page report does cost money, but his summary is quite relevant to what is happening now in Enterprise 2.0. The study he has conducted looks at 14 companies from across 6 countries and how they are progressing in their adoption of Enterprise 2.0. In his summary he talks about the problems common with dumping Enterprise 2.0 into the workplace and how to overcome these issues. Definitely worth a read.