Kraft’s new name for the new Vegemite is awful. Trying to appeal to a younger audience, they have gone for a mashup between an iPod and Web 2.0… iSnack 2.0! It’s good to see they’ve withdrawn the name and are soon going to release some other potential names.
I really hope this isn’t another one of those stupid viral marketing campaigns. Every Australian I have talked to says the name is an outrage. Only tech-savy people understand it, and even then I don’t like it. What is everyone Else’s thoughts?