I’ve just come across this link which says that by 2013, Enterprise 2.0 will be $4.6 Billion by 2013 according to Forrester Research. Of course I can’t access the .pdf document because it is US $1500 to purchase but you can read the blog written about the article here.
Interestingly, the article depicts that web 2.0 tools such as: Blogger, Facebook, NetVibes and Twitter were not Enterprise 2.0 because they had ads and were not design for an enterprise environment. I would argue that this is incorrect; 1. because Twitter doesn’t have any “overly noticeable” ads but also because these tools can still be used by companies if only as a start up tool before they have to purchase an expensive E2.0 tool to better manage the interactions.
The article also discusses that the biggest challenge facing E2.0 in the future is getting past the “IT gatekeepers” of the businesses. That is, trying to convince the older generation to shift their investments into new technology. This is very well said in the article and a very important point. The quicker businesses change their view on social media the faster they can learn and begin to gain the benefits from using it.
Futhermore, some interesting patterns are identified. External marketing is predicted to outweigh the expediture of enterprise 2.0 tools for the business internally this year. Currently the predominant age of social media users is 12-17, but by 2011, the users of web will match the users of web 2.0 tools (overall).
Feel free to read more about the article at the following link: http://www.readwriteweb.com/archives/enterprise_20_to_become_a_46_billion_industry.php